Jason Cott, 44, graduated from Emory University with a degree in comparative literature. While moonlighting as a bartender during his years in the publishing world, his hobby became a passion and, drawn to management, began growing the success of some of the finest restaurants and nightclubs in the city. He has spearheaded Alchemy Consulting from a company manifested solely on business cards and handshakes to an established firm sought after by large corporations and successful forward-thinking owners. Jason bridges the gap between creativity and fiscal responsibility. He understands that while service industry programs are kick-started by a labor of love, they survive as a business and must operate as such to ensure the longevity of a project.
Joaquín Simó, 38, has traveled a long way from his native Ecuador. While earning a dual degree in English and religion at Boston University, Joaquín tended bar in crowded college dives, raucous rock ‘n’ roll bars and neighborhood restaurants all the while furthering his education on food, spirits, and flavor combinations. As an opening staff member at New York’s acclaimed cocktail bar Death & Company, Joaquín regales customers with colorful stories and hallowed history of classic spirits and cocktails, easily transitioning from describing particular Tequila regions to the history and production of Scotch. With achievements such as recipe editor for the Food & Wine 2009 Cocktail Guide, his amiable sense of energy and excitement along with his encyclopedic knowledge is indispensable in the training and furthering development of a staff. At Tales of the Cocktail, Joaquín was awarded American Bartender of the Year for 2012.
Will Cart , 34, graduated from Occidental College with a degree in theater before working in the entertainment industry for the better part of a decade. As an actor you can find him in the Emmy-winning show, Boardwalk Empire, the HBO film, Muhammad Ali’s Greatest Fight, and in the fastest-selling entertainment product in history, Grand Theft Auto V, among others. Behind the camera, Will co-founded the production company, Angler Films, where he lead the team in the production of narrative and documentary content featured in festivals nationwide and discovered a passion for business management. In his current role, Will manages the marketing, production and distribution of Alchemy Consulting's first physical product: One Step Syrups. He also focuses his efforts on the curation and expansion Alchemy’s business interests in the hospitality space through strategic partnerships. Will is an avid outdoorsman and enjoys hunting and fishing whenever possible.